As a part of his time working as a Resident Assistant at Belmont University, Liam was promoted to Tall Hall (a campus housing facility)'s Marketing Manager. From August 2020 to April 2021, Liam would be responsible for developing an official logo and brand for the building, distributing information throughout campus such as programs or infographics, and establishing a strong media presence on TikTok & Instagram.
The latter, Tall Hall's TikTok account, saw almost immediate success in their account when they posted their first ever TikTok: a parody of the song "Welcome to the Tipton" from the Disney Channel Original TV Series The Suite Life of Zack & Cody.
The TikTok, which garnered nearly 750,000 views in less than 48 hours, became a viral sensation,
receiving more than 165,000 likes and a thousand comments.
After the overarching success of their first video, the TikTok page would continue to become a
prominent source of conversation and user engagement. Liam would continue to monitor and
promote the building's social media accounts by curating new and original content for the building.
He would use his video production and marketing skills to his advantage, culminating in other
prominently successful videos such as the "No Visitation video", the "Ghost Photoshoot" trend, and
the "Tall Hall Lib Dub" which can be found below.
By the end of April 2021, the TikTok accumulated 260.9K likes in total and received over 4,000
followers. To see more videos or to find the account on TikTok, simply click on the
link attached here.
One of Liam's campus jobs was working as a Marketing and PR Assistant for the Office of Community Relations at Belmont University. Assigned a variety of miscellaneous projects and tasks, Liam primarily managed the department's social media and email accounts. He was solely responsible for organizing, operating, and coordinating the school's Community Night, an annual university-sponsored event inviting members of the Nashville and surrounding communities to a free campus basketball game. As part of tradition, Belmont offers a free dinner and various family-friendly activities.
In addition to full event organization, Liam led the event's social media marketing campaign. This included designing and overseeing a daily numerical countdown posted on social media for one week leading up to the event. Examples of these posts are shown on either side of this paragraph.
To boost his personal brand and assets, Liam developed a comprehensive marketing campaign for his podcast, The Martini Shot.
Over 18 weeks, Liam elevated The Martini Shot podcast. His daily routine included drafting social media posts, writing 1,000-word blog articles, and managing MailChimp email campaigns. Additionally, he dedicated weeks, if not months, to building his website from scratch using WordPress, GoDaddy, Google Analytics, and various plugins to amplify campaign success.
Instagram and Facebook proved to be the primary drivers of growth, where Liam cultivated a substantial following within weeks. Click through the photos to the right for examples of these social media posts.
In addition to social media management and executive assistance for the university's Community Relations department, Liam designed a monthly newsletter for the neighboring Easley Community Center in Nashville, TN. Fully responsible for the newsletter's design, implementation, and promotion, he created the campaign from scratch, establishing a long-lasting public relations tradition.
Liam developed and managed a comprehensive online presence to support his brand. Using platforms like WordPress and GoDaddy, he created a user-friendly website that provided in-depth information and engaged visitors. Bi-weekly blog posts covering Hollywood news drove significant growth, with audience interaction and feedback contributing to the site's success.
To build a loyal following, Liam implemented a lead generation strategy that converted viewers into subscribers. This data informed a targeted email marketing campaign that yielded impressive results. Within eight weeks, the subscriber base grew to over 120 subscribers, establishing a following unparalleled to that of his competitors. A sample of a high-performing email from March 2022 is shown here.
These email campaigns generated increased website traffic, directing users to blog posts and podcasts. (Google Analytics). A PDF of the archived blog and podcast platform can be accessed by clicking the Preview button below.
